WWE announced a new 18-book deal over the next three years with DK Publishing. The deal will include " two upcoming commemorative books WWE 50: Celebrating 50 Years of Sports Entertainment, which chronicles the company's 50 year history and 30 Years of WrestleMania, the ultimate guide to WWE’s annual pop-culture extravaganza." There will also be a "new line of children’s books focusing on the careers of John Cena, Dwayne “The Rock” Johnson and other top WWE Superstars." You can read the full press release at http://www.marketwatch.com/story/dk-publishing-and-wwe-announce-global-partnership-2014-01-22?reflink=MW_news_stmp.

Shore's Slant: A nice get for WWE and while I won't ever buy any of these books, the market does seem sufficiently big enough for this to be a nice extra, but not crucial, revenue stream. Also no, I will not be encouraging my kids to read the John Cena kid's book. Maybe Rock's though.

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