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WWE News: Major marketing deal announced
Mar 1, 2011 - 09:51 AM |
WWE has announced a marketing deal with Kmart. The retail store will sponsor all WWE live events, pay-per-views, and television shows for the remainder of 2011. Variety reports that it is believed Kmart paid less than $10 million. To read the full story, visit Variety.com.
Powell's POV: The deal kicks in today and will run through the remainder of the year. WWE will also be featured in a Kmart sweepstakes and will have lucrative shelf space in stores. Plus, Kmart will host 12 in-store appearances by WWE wrestlers, and will run 30-second commercials during WWE programming.
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