WWE News: Major marketing deal announced

WWE has announced a marketing deal with Kmart. The retail store will sponsor all WWE live events, pay-per-views, and television shows for the remainder of 2011. Variety reports that it is believed Kmart paid less than $10 million. To read the full story, visit Variety.com.

Powell's POV: The deal kicks in today and will run through the remainder of the year. WWE will also be featured in a Kmart sweepstakes and will have lucrative shelf space in stores. Plus, Kmart will host 12 in-store appearances by WWE wrestlers, and will run 30-second commercials during WWE programming.