Everlast announced today that is has signed a multi-year equipment contract with former WWE, and current UFC, star Brock Lesnar. Lesnar will use Everlast equipment exclusively for training and will participate in future marketing of the brand. You can read the full release at http://www.marketwatch.com/story/everlast-and-mixed-martial-arts-superstar-brock-lesnar-agree-to-exclusive-contract-2011-12-21.

Shore's Slant: Lesnar has never been the dominant force in MMA that he and others had hoped, but it speaks to his star power that he lands deals like this. Here's hoping now that Lesnar is past his illnesses he can climb the ranks again.

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