WWE legend Jim Ross was featured in a lengthy interview conducted by Kevin Eck of the Baltimore Sun, and was asked about the WWE brand split. "I think very few will argue that the talent rosters within the business in general are dangerously thin. The mantra to develop new main event stars I think should be a business-wide referendum. It certainly is a priority in WWE. The only way that people are going to get their opportunities is to get television time. If you have a set hand of main eventers and they’re on every show, it’s going to preclude others from getting the opportunities that they need to break through and to become stars of their own."

So even though the brand separation does have some liabilities, I think that in the long term the brand separation is an absolute necessity for individuals to be able to get face time on television and get ring time on television in a viable way. We’ve seen young guys like John Morrison and Dolph Ziggler that are starting to develop a following and they’re getting name identity and all the things that are important for them to become stars. It would have been more challenging for them to do that if there was one roster because I think their at-bats would be lessened...

"So I think the process of making stars is pretty much what it’s always been: it’s getting systematic exposure on TV; being put in a good light; and then the talent going out and performing at their maximum potential on a regular basis. With the brands separated, it’s given some of the younger guys the opportunity to gain the valuable exposure that they need to hopefully become a star. Just because somebody’s getting exposure and an opportunity doesn’t necessarily mean that they’re going to become the next big thing that’s going to headline WrestleManias in the future. But if they don’t have those opportunities, it is a certainty that they will never headline WrestleMania." To read the full interview, visit the Ring Posts Blog.

Powell's POV: Ross also commented on Dwayne "The Rock" Johnson's appearance and some of the comments that John Cena has made about him in recent interviews. It's definitely worth going out of your way to read Ross's extensive comments on a variety of topics.

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