Former WWE creative team member Seth Mates explained why the decision was made to split the Unified Title into the WWE Title and the World Hvt. Championship. “By the time I joined the creative team in July 2002, they already kinda knew that having one world title that went back and forth between the two shows wasn't working,” writes Mates.

“There had been some hesitation to splitting the titles, more out of tradition than anything else I think. But as we developed the Stephanie/Bischoff general manager thing and really started giving each show its own identity and feel, we debated it and finally resolved that for the longterm success of the brand extension, it was probably the best thing.” To read Mates’s full blog, visit Newsday.com.

Powell’s POV: Another good read. It’s cool to read the comments of a former WWE writer discussing some of the logic that went into WWE’s creative decisions. I wasn’t crazy about the idea of WWE creating two different champions, but I must admit that it’s worked out nicely. I get the sense that the overwhelming majority of fans accept there being two titles and aren’t pining for a title unification match.

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