WWE going all out with digital initiatives and access during WrestleMania 30 week
WWE issued a press release detailing their digital initiatives for WrestleMania 30 week. The following are the pertinent details.
WWE APP AND NEW BETA WRESTLEMANIA APP
The WWE App, which has been downloaded more than 11 million times globally, will include a special WrestleMania section with content from previous WrestleMania matches.
Additionally, WWE will introduce and gather feedback on a free WrestleMania Beta App. The app is geo-targeted for fans in the New Orleans area and will include venue mapping tools and push notifications for exclusive experiences in and around WrestleMania 30. This experimental app will give fans an opportunity to provide valuable feedback about what WWE can do to make the live event experience even better.
WRESTLEMANIA 30 SET REVEAL
On Friday, April 4, millions of WWE’s social media followers will be among the first to see the inside of the Mercedes-Benz Superdome prior to Sunday’s big event. The WrestleMania 30 set in New Orleans will debut on WWE’s official Twitter accounts, @WWE and @WrestleMania on Friday evening.
WWE TAKES OVER ‘GO NOLA’ APP
For the first time, WWE has forged a digital partnership with the host city for WrestleMania through ‘GO NOLA’. The New Orleans local city app, available on both iOS and Android, will showcase WrestleMania content, a fan guide to New Orleans and directions for all WrestleMania Week events.
WRESTLEMANIA TODAY ON TWITCH
On Friday, April 4 at 7 pm ET, WWE Network will partner with the world’s leading live video streaming site, Twitch.tv, to co-stream WrestleMania Today. The show will be broadcast live from the floor of WrestleMania Axxess with hosts Booker T®, Josh Mathews™ and Alex Riley™, and feature exclusive Superstar interviews and event coverage. Twitch is the world's leading online community for gamers, with more than 45 million visitors per month.
The newest Twitter device, the Twitter Mirror, will be utilized at three of WWE’s premiere events, WrestleMania 30, the WWE Hall of Fame Induction Ceremony and the Superstars for Kids red carpet party. The Twitter Mirror is a tablet programmed for VIP events; celebrities can stand before it, tap the screen, pose, approve the photo and send it out through the event's Twitter feed. It has been used at some of the entertainment industry’s biggest events, including the Golden Globes, Grammys and Oscars.
WWE.com has introduced a new 10-episode podcast series through PodcastOne. The series, hosted by WWE’s Renee Young, explores the history of WrestleMania and features interviews with some of WWE’s legendary Superstars, including Hulk Hogan™, Bret Hart™, Jake “The Snake” Roberts™, Shawn Michaels® and Edge®. The series currently has more than 500,000 downloads and will continue to air leading up to WrestleMania 30.
WWE SOCIAL MEDIA AMBASSADORS
WWE will enlist several Hollywood celebrities and professional athletes to serve as official WrestleMania Week social media ambassadors, tweeting from the floors of WrestleMania Axxess, WWE Hall of Fame Induction Ceremony, Superstars for Kids red carpet party, Be a STAR™ anti-bullying rallies, WrestleMania Reading Celebration and WrestleMania 30. Celebrities include Ellen Degeneres, Maroon 5, Conan O’Brien, Drew Brees, Katie Couric, Sarah Silverman, Mike Tyson, Arnold Schwarzenegger, DJ Pauly D, Kevin James, Chelsea Handler, Marlon Wayans, Alice Cooper, Alison Sweeney, Terry Crews, Shawne Merriman, Gabriel Iglesias, Judah Friedlander, Shane West, Chilli and Flo Rida.
WRESTLEMANIA ‘PIN IT TO WIN IT’ CONTEST
WWE fans can re-pin their favorite WrestleMania photos on Pinterest and enter for the chance to win WrestleMania 30 merchandise. Fans can visit www.Pinterest.com/WWE to access the WWE board.
HIDE-AND-TWEET CONTESTS TO GIVE AWAY LAST-MINUTE TICKETS
WWE will host three interactive “Hide and Tweet” contests in New Orleans, giving fans the opportunity to win pairs of tickets to Axxess, WWE Hall of Fame Induction Ceremony and WrestleMania 30. Fans can follow @WWE to find clues revealing the whereabouts of the tickets. Additionally, fans outside the US can enter WWE’s hashtag contest for a chance to win free online codes for the WrestleMania 30 pay-per-view on Sunday, April 6 at 7 pm ET.
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