WWE News: WWE signs deal to license construction toy line


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WWE News


WWE News: WWE signs deal to license construction toy line
May 8, 2013 - 02:40 PM


WWE announced a new licensing deal with The Bridge Direct, a company that produces toy lines for several entertainment companies, that will bring a new "construction toy" line to market. The line is described as being for "WWE fans between the ages of 4 and 14," and will consist of "figures, accessories, and construction bricks to 'build your own' playsets, which bring WWE's action-packed events and Superstars to life." You can read the full press release at http://www.4-traders.com/WORLD-WRESTLING-ENTERTAIN-14926/news/World-Wrestling-Entertainment-Inc-WWE-and-The-Bridge-Direct-Unveil-New-Construction-Toy-Line-16834639/.

Shore's Slant: A WWE construction toy line? Of all the things I thought WWE might make a toy about, that didn't make the list. At first blush, I can't imagine a 14 year-old wanting to have a WWE construction crane, but maybe they will surprise me. At the very least this is going to look good for WWE's bottom line.

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