WWE star John Cena will appear on the front of four million Fruity Pebbles and Cocoa Pebbles. "We've just been talking with kids. They wanted more variety," Sharon Pupel, a Post marketing director, told the Advertising Age website. "Fred isn't necessarily the … coolest or [most] relevant guy for kids who we are going after." Read more on the story at Adage.com.

Powell's POV: The story notes that WWE officials reached out to Post following The Rock said Cena's ring gear made him look like a "big, fat bowl of Fruity Pebbles." Cena also appeared on three million boxes of the cereal last year on the upper band of the box. This time he will be featured in animated form along with the Bam Bam character. The story also recalls gay advocacy groups criticizing Cena for his response to the Fruity Pebbles line.

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