The Nielsen television ratings company announced a deal with Twitter on Monday to create the Nielsen Twitter TV Rating. "The Nielsen Twitter TV Rating is a significant step forward for the industry, particularly as programmers develop increasingly captivating live TV and new second-screen experiences, and advertisers create integrated ad campaigns that combine paid and earned media,” stated Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen. Read the press release at Nielsen.com/us/en/insights/press-room/2012/nielsen-and-twitter-establish-social-tv-rating.html.

Powell's POV: WWE and TNA have positioned themselves well in this category. It remains to be seen whether the advertising world will take the new Twitter TV Rating seriously. If so, then both companies could benefit. Thanks to Dot Net reader Chad Killion.

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