WWE vice president Stephanie McMahon Levesque spoke with Variety about using social media as a distraction. "Our fans will affect some type of content in the show every week," she said. McMahon noted that doing so "keeps your audience tuned into the broadcast for the entire three hours" and keeps them distracted from changing channels.

Stephanie also spoke about the desire for good creative work. "What our audience wants is great creative; it's what any audience wants," she said. "We need to provide content across every different platform so that our fans can engage across any device they prefer. Every property is struggling with that. As long as you are everywhere, you keep and grow your audience as well." Read the full story at Variety.com/article/VR1118056903.html?cmpid=RSS|News|LatestNews&utm_source=twitterfeed&utm_medium=twitter.

Powell's POV: The strategy regarding social media may sounds a little cold giving the "distraction" term that Variety used based on Stephanie's comments, but it's logical. It's just another way to hook viewers and keep them engaged. As for creative, they're going to be tested more than ever with the three-hour format going forward.

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