WWE announced a new partnership with Tout Industries on Wednesday. "Beginning July 23 during the historic 1,000th episode of Monday Night Raw, WWE fans will have the chance to be seen and heard via Tout as real-time video updates will be featured during WWE television programming, on WWE.com, throughout WWE’s social media presence and on in-arena video displays," reads the press release.

"WWE Superstars will also interact with fans via Tout question and answer sessions leading up to the event. Additionally, WWE will launch “Tout Tuesdays” giving fans the opportunity to discuss what happened the previous night on Monday Night Raw. Tout’s new platform will enable WWE to aggregate all of this unique content on WWE.com.

"'WWE looks forward to partnering with Tout to grow this innovative social media platform,' said Vince McMahon, WWE Chairman and CEO. 'Tout’s real-time video technology will become a critical component of fan interactivity in our weekly television programming and will be utilized to connect WWE directly with our fans in new ways.'

"Tout is a social media platform that allows users to easily shoot 15-second video status updates via smartphones and webcams. Touts are published real-time and automatically to Tout.com, Twitter, Facebook, Pinterest, SMS and email contacts. Through Tout's reply feature, users can engage in Tout conversations." To read the full press release, visit Corporate.wwe.com/news/2012/2012_07_11.jsp.

Powell's POV: Does this mean we'll be seeing 15-second clips from fans as part of the interactive aspect that WWE is pushing for the three-hour shows? If so, could this be a step toward the fan speculation that the fans will be named general managers of the television show? For now, I guess we'll also just have to look forward to "Tout Tuesdays." Yikes.

RECOMMEND THIS ARTICLE: