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WWE News: Vince McMahon and television executive Bonnie Hammer look back on their relationship
Dec 20, 2011 - 09:38 AM |
NBC Universal's Bonnie Hammer is featured in a New York Times feature that includes WWE Chairman Vince McMahon praising her. "She just came in and rolled up her sleeves," McMahon said. "She taught us a lot about network quality writing, story arcs, character development. She really helped the overall brand." You can read the full feature at nytimes.com/2011/12/19/business/media/bonnie-hammer-the-woman-who-saves-cable-networks.html?pagewanted=1&_r=.
Powell's POV: Hammer took credit for making a significant change by saying Raw should shift away from the heavy sports emphasis. "I thought it should be male soap opera," Hammer said. It's a good recap of her fascinating career, which dates back to her deciding that a home owner was more charismatic than the host of a home repair show. The home owner, Bob Vila, went on to become a home repair television show legend.
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