WWE News: "The New WWE - Expands Beyond Wrestling," reads press release, new marketing plan to be unveiled

World Wrestling Entertainment issued a press release on Thursday to announce the name change to simply WWE. "“The new business model of the company better reflects what WWE is all about, being a global entertainment company,” stated Vince McMahon, Chairman and CEO, WWE.

“We will always be loyal to our core business that made WWE a globally known entity, however, the future of WWE will be the addition of new entertainment content opportunities beyond the ring.”

The press release also touts that WWE is going to unveil a new advertising campaign called 'Bigger. Badder. Better." to trumpet the rebranding. You can read the press release at Businesswire.com.

Powell's POV: So they're going back to the WrestleMania 3 slogan to hype the name change to something that most people called the company anyway? Well, they're getting some publicity out of it (and they are giving Chris Shore and I a lot to talk about in the member exclusive Dot Net Weekly audio show today), but I'm not sure what else the company really gets out of this.

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