WWE News: Vince McMahon says WWE is delivering a more sophisticated product than UFC

WWE chairman Vince McMahon discussed the switch to PG programming with the AP. "We just followed our audience and tried to listen to them," McMahon said. "It's a more sophisticated product. It's just the right move business-wise, but more specifically the right move in terms of reaching our audience."

McMahon also used the word sophisticated to explain why UFC isn't competition. "You really can't compete with that," he said. "Why not deliver a more sophisticated product and not go to those extremes? If the audience wants those extremes, they know where to go and how to get it." To read the full story, visit MercuryNews.com.

Powell's POV: The first thing I think of when a little person grunts rather than speaks is sophistication. I guess "sophisticated" is Vince's buzz word of the month.