WWE News: SummerSlam takes a big hit based on preliminary numbers

The early estimate for the WWE SummerSlam pay-per-view is approximately 293,00 buys, which is down from the 358,000 buys the same event did the previous year. SummerSlam drew 296,000 buys in 2011, and 350,000 buys in 2010. The 2013 show was headlined by John Cena vs. Daniel Bryan for the WWE Championship. [Thanks to Dot Net reader Darius Malcisky]

Powell's POV: It wasn't a great year for SummerSlam based on this projection and that may help explain why WWE recently lowered its financial projections for the quarter. The final SummerSlam number will be released as part of the quarterly business presentation in the weeks ahead.