TNA issued the following press release to Prowrestling.net on Thursday to announce the launch of their 24/7 cross-platform programming.

Coming off the heels of one of TNA’s highest-attended “Bound For Glory” Pay-Per-View events to date, TNA Wrestling announces a 24/7 cross-platform programming initiative, “Where Action Never Ends,” beginning today. Marking an evolution in the way fans experience professional wrestling, through this initiative, cameras will be rolling on the TNA superstars at live events, on the road and in their homes, giving viewers the chance to experience IMPACT Wrestling 24 hours a day/7 days a week.

How this will work: Fans will see compelling, “cameras everywhere” content infused into IMPACT Live on Spike TV every Thursday from 9-11 p.m. ET. For the remaining 166 hours of the week until the next show, they will also have the chance to see many of the wrestlers they love and storylines they follow unfold as this exclusive content filmed during the week will be presented online at www.impactwrestling.com, on social channels including YouTube, Twitter, Facebook and Instagram, as well as a variety of new distribution channels in the coming months. 

A longtime valued partner, Universal Studios in Orlando, Fla, will serve as the hub for TNA’s revolutionized programming strategy with shows primarily taping at their location, along with some IMPACT shows that will be filmed on the road from different markets. The first IMPACT show scheduled from Orlando will air live on November 21.

“The way that people view television has dramatically shifted, and it is incumbent upon us to deliver a modern, revolutionized way of watching professional wrestling to our fans,” said President Dixie Carter. “Our reality is that we only have 82 minutes of programming each week and a large roster of talented professionals that deserve more exposure. With our new ‘Where Action Never Ends’ creative direction, we will deliver just that for both them and the fans.”
Carter continued, “Bringing live events to our fans across the globe will remain a vital element of TNA’s business; however, our renewed focus, as it relates to our television programming, will shift from live event touring to 24/7 show content, so that fans can really get to know our talent. And, in making Orlando’s Universal Studios our programming hub, we have the powerful combination of state-of-the art production facilities and incredible soundstages that will make it easier for us to launch this new production-intensive initiative. We will also be working with Universal to develop new and creative ways for park guests and fans from around the world to experience a unique TNA attraction.”

“Universal Studios Florida Production Group is pleased to be TNA Wrestling’s partner as it launches its 24/7 cross-platform initiative ‘Where Action Never Ends’,” said Pamela Tuscany, Vice President and General Manager, Universal Studios Florida Production Group. “We look forward to the successful launch of ‘Where Action Never Ends’ giving viewers the chance to experience IMPACT Wrestling 24 hours a day/7 days a week.”

Along with a refreshed creative approach, several new characters will be announced in the coming months. In recent weeks, fans have already seen Ethan Carter III (EC3) and Lei’D Tapa, TNA’s newest Knockout.  Universal Studios will also serve as the primary training facility for TNA talent moving forward, providing the opportunity to train and develop talent on an ongoing basis.

The strength and success of TNA’s programming worldwide is at an all-time high. TNA Wrestling ratings around the world are seeing significant increases particularly in important international television markets such as the UK and Germany where the show is the number one wrestling program on television. Additionally, TNA recently inked new deals with distribution partners in Portugal and New Zealand, renewed a multi-year deal in France, and recently-launched programming in India is performing beyond expectation.

“A decade ago, TNA started as a Pay-Per-View only company only and has grown into a global success. I am more excited than ever about our ‘Where Action Never Ends’ creative direction and what will become the next evolution of professional wrestling,” said Carter.

Powell's POV: I'm more confused about this than anything at this point. It's one of those things I'll need to actually see with my own eyes to get a better feel for what they are trying to accomplish and whether I think it will fly. Obviously, we'll have more to say about this in the days and weeks ahead.

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