Paul Heyman pulled no punches in assessing the way TNA has marketed Samoa Joe since he won the TNA Title earlier this month. "The live crowd, for the most part, loved the (Joe vs. Kurt Angle pay-per-view) match," Heyman wrote in his UK Sun blog. "Customer satisfaction with the TNA product probably reached an all time high with this match. And yet, NOTHING CHANGED!

"Why? Because TNA had no marketing campaign behind their new champion. 'Crossing the Line' was done by ECW in 1994. David Sahadi is a genius whose videos deserve massive praise, but the theme is the same as what he did for WWE a half decade ago. What public relations firm was hired to make Samoa Joe 'the IT guy' in today's pop culture? What marketing firm was retained to get the TNA name out there?" To read the full blog, click here.

Powell’s POV: It does say something when I praised TNA a while back for making Joe available for radio interviews. They deserved credit on the grassroots level, but they definitely should aspire for more. Heyman nailed it in his assessment of the TNA "Crossing the Line" marketing campaign. The company's video packages look exactly like WWE was doing five years ago (probably because Sahadi worked for WWE in the past).

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