TNA News: New TV deal press release, additional series and specials teased, Dixie Carter promises "going deeper into our superstars' lives"
Discovery Communications announced today that it has signed a multi-year deal with TNA (Total Nonstop Action) IMPACT WRESTLING to bring the popular league to homes nationwide on Destination America, the only network dedicated to celebrating the people, places and stories of the United States. Destination America officially enters the ring with its first world premiere of IMPACT WRESTLING in January 2015. The series features some of the biggest names in professional wrestling, including Jeff Hardy, Bobby Roode, Kurt Angle, Bobby Lashley and Gail Kim. The partnership includes the U.S. premieres of additional TNA WRESTLING series and specials and provides Discovery Communications with international broadcasting rights in select regions, to be announced at a later date.
"Our partnership in this uniquely entertaining franchise with TNA IMPACT WRESTLING provides a significant addition to Destination America's programming strategy," said Henry Schleiff, Group President of Destination America, Investigation Discovery, American Heroes Channel, Discovery Fit & Health and Discovery Family Channel. "The enduring, cross-generational enthusiasm of pro wrestling is felt by millions of fans around the country, from coast-to-coast and throughout the heartland. We are delighted to bring this beloved American pastime to the one and only network dedicated to celebrating the unique spirit of the U.S., Destination America."
"Our knockout partnership with TNA IMPACT WRESTLING continues Destination America's mission of bringing our viewers the best of all-American entertainment, and going center ring with one of the world's foremost professional wrestling leagues fits perfectly within our DNA," said Marc Etkind, general manager of Destination America. "Wrestling has created a fiercely loyal, passionate and widespread fan base, and we look forward to being part of the TNA family."
"We are very excited about Destination America being the new network for IMPACT WRESTLING and the partnership with Discovery Communications both domestically and across the globe. Their commitment to promote and grow our brand in innovative and compelling ways was instrumental in knowing we had found the right home," said TNA President Dixie Carter. "Together we will create an experience that takes our fans on a new journey that will push the envelope of technology, including where we take our cameras, going deeper into our superstars' lives and showing the reality of what it takes to create a weekly professional wrestling show, all while showcasing the very best male and female athletes in the world."
Since launching in 2012, Destination America has become one of cable's top five fastest-growing networks*, earning 10 consecutive quarters of year-over-year growth in Prime among P2+. With top series that explore unique American cultures and ways of life – including Mountain Monsters, A Haunting, Hillbilly Blood, Buying the Bayou, Buying Alaska, Ghost Asylum and BBQ Pitmasters – Destination America's programming spans the nation from Alaska, Hawaii and Colorado to Louisiana, West Virginia and communities in between. To find Destination America, the new home of TNA's IMPACT WRESTLING, go to destinationamerica.com/watchda.
TNA is a privately held sports entertainment company based in Nashville, Tenn., specializing in TV properties, events, merchandise, music, and the management and promotion of professional wrestlers. TNA annually delivers more than 500 hours of original content to millions of fans around the world.
Powell's POV: The mention of additional TNA related series and specials is a nice perk, as Carter has expressed her belief that the company needs more than one weekly television show.
Dixie's tease for more reality based content is worrisome. The company has done things like this in the past and it's never really amounted to much. I wouldn't mind a separate show that focusses on some of the behind the scenes aspects, but when I watch a weekly pro wrestling show I simply want to watch a good, straight forward pro wrestling product.
One of the other notable aspects of the press release is that Bobby Lashley is among the talent advertised even though he is also fighting for Spike TV's MMA promotion.
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